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Darren Williams CeMAP | Director & Founder

Prior to working in financial services, I was a Sales Manager at British Airways. In 2004, I set up Platinum Financial now trading as The Financial Guys with the aim of making a real difference in people’s lives.

My vision was to clean up the financial services industry and put the client at the centre of everything we do. Seeing what we’ve grown into is something I’m incredibly proud of. However, I believe we are only scratching the surface and there is plenty of room for growth.

Everything we do revolves around the client. We don’t see clients as transactions; we see them as lifelong relationships. Our approach is to provide personalised, empathetic service that goes beyond just financial advice. Most of my new clients come through referrals, which is the highest compliment I can receive. It’s a testament to the trust and satisfaction we’ve built over the years.

There is no better feeling than helping clients achieve their goals, whether it’s getting on the property ladder or paying off their mortgages early. Building relationships that evolve into friendships is incredibly rewarding, and I can confidently say there is no better job in the world.

Our Philosophy – Always put the clients first and treat them like they are your best friend. Never focus on the money and never compromise your standards when giving advice. This way, you can sleep soundly at night, knowing your clients have made informed decisions based on your guidance.

As the company owner, my goal is to see us grow so that more people can access the exceptional advisers we have. I want The Financial Guys to be the go-to name for anyone seeking help in any financial situation.

What Darren Can Help With

  • Mortgages – Residential & Buy to Let
  • Life Insurance
  • Critical Illness Cover
  • Income Protection

What Clients Say About Darren

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